Experiential Jazz

Building on the Dubai Jazz Club branding, we extended the visual identity into a full experiential design system. Our chosen site was the Sharjah Heritage Museum, creating a striking contrast between the building’s traditional architecture and the bold, modern visuals of the brand. The system included directional signage, bathroom, parking, and exit symbols, all designed using the same geometric grid as the logo. This created a cohesive spatial experience that tied the entire identity together.